Adsense Mistakes #5: “More Is Always Better!”

If you don’t buy a ticket, you won’t win the lottery – well, that much is true. But this of course does not mean that you will win the lottery if you buy a hundred tickets. More to the point, here’s another conundrum – if you ask one person out on a date, they might well say no, but this doesn’t mean that you should spread your chances and ask twenty people out.

Why is this? Well, in the second case, the impression that you give is that you’re not particularly fussy who you go out with, as long as someone says “yes“. Someone might, by the law of averages. But if they find out that you also asked another nineteen people, they aren’t going to be thrilled. In fact, by the time you get to person number #14, the chances are that they’ll have heard just how desperate you are.

What does this have to do with Adsense? Well, quite a lot, surprisingly. If you paste Adsense units all over your webpage, you might think that one of them has to get clicked. But the fact of the matter is that people visiting your site will think “Would you look at how many ads there are here? I can’t find any content – this is just an ad farm!”. It’s spam, and any clicks you do get will also have less value.

Favor quality over quantity. You may think that you’re increasing your chances of making some cash by offering more opportunities, but if you look desperate, you’re not going to get the quality you are after. You might get a date, but it will be with someone equally unfussy and the relationship won’t be very satisfactory.