Creating live content is something that most marketers won\u2019t have much experience with. The big live streaming sites have only been around in the last year and so this is still very much an area where we are learning and honing our craft.<\/p>\n\n\n\n
Fortunately, video content is not so new. If you\u2019re used to creating content for YouTube, then largely this is going to be similar and you should find that the skills are transferrable.
But there are some differences and there are some best practices that will help a lot on a live video. Read on to find out what some of those are and to make sure you create the best videos possible for Facebook Live.<\/p>\n\n\n\n
This is something that you wouldn\u2019t have to worry about with a YouTube video but it is paramount when streaming live. Ideally, you should wait until you have a WiFi connection to ensure that your video will stream well and won\u2019t be interrupted. Otherwise, aim for at least 4G.<\/p>\n\n\n\n
As you are filming, new viewers will log in and find your content. A great tip is to welcome these new viewers by name and say hello. This really wakes them up and immediately shows off the power of live video for them. No longer are they passive viewers \u2013 now they\u2019re active participants and they can be seen by the creator of the video!<\/p>\n\n\n\n
In other words, don\u2019t just ramble on with no structure to what you\u2019re saying. Make sure that your video has some kind of point and some kind of structure \u2013 such as an interview or a top 10 list. At the same time though, be flexible and free to react to your audience. People love feeling as though they\u2019re getting to know you and if you are too rigid and scripted then it may as well not be live!<\/p>\n\n\n\n
When structuring your content, remember that very few people will have watched your content from start to finish. This means that your most important audience is probably the people who arrived after the start and won\u2019t stay to the end. This is why it\u2019s a good idea to ensure that your content can be enjoyed from halfway through as well. Recap back occasionally and make sure that you keep everyone up-to-speed!<\/p>\n","protected":false},"excerpt":{"rendered":"
Creating live content is something that most marketers won\u2019t have much experience with. The big live streaming sites have only been around in the last year and so this is still very much an area where we are learning and honing our craft. Fortunately, video content is not so new. If you\u2019re used to creating content for YouTube, then largely this is going to be similar and you should find that the skills are transferrable.But there are…<\/p>\n","protected":false},"author":1,"featured_media":107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t