More and more businesses are using Instagram for marketing their products. Because it is essentially a photo app Instagram is yet another social means to communicate with people and everyone can relate to a photo. These days the internet is becoming a lot more visual with thousands of images being uploaded daily. Pictures can reach out to people far more than plain text and it is for this very reason that more online marketers are now adopting Instagram to help promote their products and brands.

Marketing on Instagram is very effective as it allows you to upload and use picture to put across your ideas and show in a visual way the story you want to tell. Pictures can captivate and entertain and above all keep people interested so that they continue to follow you and ultimately buy your products.

Using Hash Tags in Instagram can help you find photos on particular topics of interest. They work in a similar way to Twitter hash tags and are a sure way to get your picture seen and liked. The main thing to remember as far as hash tags go is not to use too many as this may come across as being overly keen to gain likes and followers.

Another useful tip is to connect other social media sites to Instagram i.e Twitter, Facebook. By connecting up other social platforms you will attract the attention of your friends and this will hopefully encourage them to join you on Instagram.

But more importantly it is a good idea to have interesting photos that will capture the attention of viewers. If you want to keep your followers entertained and keep them onboard then uploading interesting photos that are real is the way to go.