Advertising is something that demands a modicum of common sense. Will any company sell more of its product by insulting the customer? Of course not. Will they lose out by being connected in people’s minds with something that they find abhorrent? Yes, they will. Is it hard to strike the right balance between convincing people…
More infoTrying to market a business without overspending can be difficult, so it is important to try and make your advertising budget go as far as you can. In doing this, you have to consider every possible angle. Spending money is pretty much unavoidable when it comes to online marketing, so you have to think of…
More infoWhen deciding on an offline marketing strategy, it is important to consider how best you can get your product or company name in front of people without spending too much money, but without appearing to be a penny-pincher. It is also important that you do this without irritating people and without underselling your product. This…
More infoMarketing comes in for a lot of criticism, with much of the anger directed at the perceived unsubtlety of the advertising we see today. Most of us have probably switched over when an annoying advertisement comes on TV, or voiced our displeasure at that ad being on again. In fact, many of us tune out…
More infoThere have been very few television advertisements that could be accused of being “understated” when it comes to pushing a product. The main point of an advertisement is getting the product or service brand name front and center in the eyes of potential customers. Ideally, it is best if you can do this without resembling…
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The essence of business is to sell products or services. A product or a service is conceptualized because there is a market for it. This can either be existing or potential market. With competition real tough these days, companies are in the lookout for effective offline marketing strategies. For marketing to be effective, different strategies…
More infoTo judge a person’s ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot…
More infoAn eternal rule of marketing is “Celebrity sells”. There are various reasons for this. The presence of a celebrity in an advertising campaign is likely to raise awareness, so people will notice the product more. If people think that the celebrity actually uses the product, then that makes the public even more likely to want…
More infoTrade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your business. By attending trade fairs and being a visible presence it is possible to show that you are a relevant company with a lot to offer, and to…
More infoThe thing to remember about marketing is that you have to make an impact on the consciousness of the people you hope to sell to. How you do that is less relevant than the matter of actually doing it. There are some who would say that placing advertising on a tank that is shown rampaging…
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