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The Rainforest – A Celebrity Cause?

We as humans are very cynical people. We look at people doing something for the good of the planet, or of other people, and we question their motives. When it is someone in everyday life, we wonder what is in it for them. When it is a celebrity, we assume that they are doing it…

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The Perils Of Short-Term Thinking

Helen All for Trees

One of the major reasons that deforestation happens is because it is very easy for companies to do it. As there is little financial cost involved in chopping down trees compared to other ways of sourcing raw materials, it continues to happen. But what is rarely confronted is the fact that if the rainforests were…

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