Regardless of what niche your product or service is in, there’s an ezine out there to place an ad in. Ezine advertising allows you to control your ad placement and ad timing. This allows you to test responses to different ads. Always keep in mind your primary objective – to get readers to sign up to your subscriber list. You do that by using reliable autoresponder software. The money really is in the list!

You must excite the audience of your ezine advertisements about your offer. If you can’t get this sense of excitement to carry over into your audience, the results will not be as profitable as you are expecting. It is vital that you really believe in the products you promote. The people reading your ad need to feel your excitement. This is so much easier when it’s your own emotions that fuel the ad. Your ad copy should be able to convince your target audience without any problem. If you’re not good at copywriting, you should outsource it to someone who can do it.

Be sure you stay in contact with the ezine publisher before you send your ad to make sure everything is sorted out properly. You will need to let the publisher know if you intend to personalize your solo ad by adding the subscriber’s names to the subject line or inside the ad. This level of personalization can really boost your solo ad response rates. Nowadays, personalizing any email isn’t difficult, which is why you shouldn’t ignore it at any cost. All the terms should be clear with the ezine publisher before the ad is sent out. You can promote virtually anything, even backlink software.

A big part of succeeding with solo ads is testing various subject lines to see which gives the best response. The subject line you choose can seriously influence your open rate. So in order to see a high open rate, work on finding which subject lines get high responses. The subject line you choose is important because if your ad isn’t being opened, your conversions will suffer. See the subject line as the main title, where the prospect decides to read the rest of the email, if the subject line is interesting. If you can create a powerful subject line, your ad will have a much better reception.

As we’ve seen, there’s a lot of potential to profit from solo advertising if you do it the right way. Just be sure that you target your ads the right way, choosing ezines that are right for your ads and products. When you get used to it, you’ll find that ezine ads follow the same general rules as more traditional kinds of advertising, so it’s fairly straightforward. Like other aspects of marketing, you have to learn the basics and do some testing to find out what works best. If you have no experience with ezine advertising, it’s best to get your feet wet and give it a try; don’t be afraid to make a few mistakes.