The marketing industry is one which depends so greatly on having its finger on the pulse, it came as no surprise when people recognised the benefit of using Twitter as a marketing tool. If you think about it for a moment, the presence on the Internet of a site that allows you to speak to a wide range of people for free and place a link in the text has obvious and extensive marketing benefits. Not least of these is the fact that it cuts your marketing spend right back if used properly.<\/p>\n
When it comes to marketing effectively, one of the phrases used most frequently is “we need to speak to the customer<\/em>“. Although this is in many ways just a metaphor – you really need to catch the customers’ attention as broadly as possible – Twitter does allow you to speak directly to each customer if you have the time to do so. By means of @replies, you can answer a customer’s question. By using the search facility it is possible to see who is talking about the niche in which you are marketing – and whether they might be a qualified lead you can sell to.<\/p>\n Of course, Twitter is not a foolproof marketing tool. This is the Web 2.0 generation, and if you thought Generation X was cynical then you’re in for a surprise. People who feel they are being sold to are likely to react with resistance. Talking like a faceless marketing robot will have disastrous results, and cost you more sales than it will provide. This is why you need to be “web-savvy<\/em>“.<\/p>\n","protected":false},"excerpt":{"rendered":" The marketing industry is one which depends so greatly on having its finger on the pulse, it came as no surprise when people recognised the benefit of using Twitter as a marketing tool. If you think about it for a moment, the presence on the Internet of a site that allows you to speak to a wide range of people for free and place a link in the text has obvious and extensive marketing benefits. Not least…<\/p>\n","protected":false},"author":1,"featured_media":218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[8,7,6,9],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-twitter-for-advanced","tag-how-to-get-twitter-followers","tag-twitter-and-marketing","tag-twitter-marketing-tips","tag-twitter-tools"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":3,"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":257,"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/posts\/32\/revisions\/257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichedemosites.com\/Twitter\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}