‘Facts and figures are forgotten. Stories are retold.’ -Jeffrey Gitomer If you’re mathematically oriented then MAYBE you’ll remember the charts and graphs someone shows you in a presentation. And sometimes charts and graphs are really necessary to get to the specifics, but the real power of persuasion in presentation is the story. Not long ago,…
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I love a good metaphor. An especially powerful metaphor for me lately has been that of an onion. The Cleveland Method deals with a deep understanding of our core drives and unconscious motivations. When we focus inward, only then can we genuinely understand others. In recent months I’ve noticed a tremendous amount of growth in…
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Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil. They simply exist. Just as nuclear power can be used to create electricity or an atomic bomb, persuasion can be used to create unity or to force compliance. Whether the outcome is good or bad depends on…
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